In general terms, supply chain management can be defined as the man. Because the supply chain spans multiple jurisdictions from raw. This report explores how nike s approach to improving social and environmental conditions in its global supply chain has evolved through integrated management of sustainability and innovation, increased supplier incentives, and systems innovations intended to prevent problems before they arise. The purpose of this report is to compare and evaluate the supply chain management practices of nike.
Nike is working towards mapping these risks further up the supply chain. Nike by cgt staff 12262018 get great content like this right in your inbox. By 1999, the primary locations for nike production were indonesia, vietnam, korea and china. Pdf ip sustainability in global supply chains a stakeholder. Its kind of a gross understatement to say that nike. Supply chain management project nike shoes youtube.
Management and social performance in the nike supply chain greg distelhorst jens hainmueller richard m. Indeed, sustainable supply chain management can be a strong driver of value and success. Nike has admitted its chinese supply chain is suffering from a lack of transparency, problems with wages and the use of underage workers. Nikes evolving supply chain clelia peters mba 09 these days, your new sneakers are far more likely to have spent more time traveling than you have. For a company that moves over 900 million units per year, these savings amount to a serious competitive edge.
A case study on how does nike manages its supply chain. Firms across industries were required to deal with huge demand supply. Most of the successful businesses worldwide have improved their growth rates only by adopting innovative supply chain management. Nike has evolved from an organization that manufactures for professional athletes to a company that is manufacturing for all ages, demographics and fashion inclined too through technological innovations.
Nike has a geographic divisional organizational structure. Sustainable supply chain management semantic scholar. Andy campion leads nike s global technology and digital transformation, demand and supply management, manufacturing, distribution and logistics, sustainability, workplace design and connectivity, and procurement. Nikes evolving supply chain columbia business school. Nike s failure in adopting supply chain information system 2001 in the 1970s, retailers would have to place orders with nike 9 months in advance before the delivery date. Nike s supply chain sources most of its raw materials in the manufacturing host country by independent contractors. Most of the successful businesses worldwide have improved their growth rates only by adopting innovative supply chain management practices. Nikes manufacturing network has over 525 factories. Nike statement on forced labor, human trafficking and. A brief history of modern supply chain management and best. What factors led to the i2 technologies implementation being a highly complex project. Integrating sustainability with supply chain management.
Ip sustainable supply chain management winter semester 201617. Introduction supply management is a complex function thats critical to business success, responsible for delivering efficient costs, high quality, fast delivery and continuous innovation throughout companies entire supply. I think to improve somewhat fragmented and failing demand forecasting and order activities in nike. Supply chain strategic management for nike marketing essay.
Hamza amjad daniel arcaro alex quintana brett reardon samir reddy. This month the sportswear manufacturer published its first countryspecific supply chain. Nike and adidas are two global companies try to improve their competitive advantage through strategically managing and utilizing their supply chain. Since then, nike has been continually improving and promoting csr in their supply chain and otherwise. Thomopoulos 2014a unfortunately before they could implement the new software nike had already hit their rock bottom. Not because it was a huge disaster that nearly destroyed a company, but because a lot can be learned from nike s response. The importance of innovative supply chain management has been highlighted by scholars and researchers for successful management of businesses in the 21 st century. This report explores how nike s approach to improving social and environmental conditions in its global supply chain has evolved through integrated management of. Internship program is the ideal opportunity to explore the intersection of all nike. A mustknow investors guide to nike part 5 of 22 continued from part 4the cogs in nikes supply chain. Nike supply value chain manufacturers suppliers consistent with its original strategy, nike outsourced virtually all of its footwear manufacturing to lowcost asian or south american manufacturers. To make the best decisions, managers need access to realtime data about their supply chain, but the limitations. Supply chain management corina botnarevschi, ehab etani, akbar khan, amir garranah 2. Nike is using a new system to measure the sustainability performance of more than 800 factories.
This paper seeks to study the problems faced by nike in inventory and supply chain management and to recognize the importance of supply chain. An overview of nikes supply chain and manufacturing. Supply chain management corina botnarevschi, ehab etani, akbar khan, amir garranah. Doc global supply chain management case study nike. Nike supply chain collaborative iis mm ugm ap 6b an implementation of information system in supply chain management super chain. Supply chain management of nike management paradise. Nike manufacturing and supply chain strategies market realist. Its excellent supply chain management is also a key source of competitive advantage for the brand.
What can other organizations take from nike s experience to avert their own supply chain crisis. Products move from several distribution centers across a network of thousands of retail. It was realized by nike, after the debacle that the supply chain management implementation using the erp system software cannot and should not be lightly considered nike inc 2012. Every day, each of us comes in contact with a multitude of products that have been produced outside the united states. Nikes approach to managing supplier responsibility has greatly evolved since the. The practice of supply chain management incorporates myriad concerns environmental issues, wages as well as health and safety conditions. Through the globalization of supply chain has happened, the risk. By way of definition, below is my favorite take on modern supply chain management.
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